In my new role at Behrman House Publishers, I recently wrote a list of tips for our authors. Thought some of you fun folks out there might find it useful as well:

Top 10 Tips for Getting Your Book to

Your Readers:

What YOU Can Do to Support

Your Book

 

 

#10 Tell your friends: Your friends (your Mom!) are your biggest fans and telling them can help the word get out like nothing else.

 

 

#9 The Internet: Do you have a website? A facebook page? If you don’t already have one, consider signing up for a free account.

 

 

#8 Speaking and events: Let organizations in your community know you are available to speak. You can tell the story behind your book, where you got your ideas–anything!

 

 

#7 Local media: Local and Jewish papers are often looking for new, unique content. Call or email them and introduce yourself. And if they are too busy to write an article…

 

 

#6 Offer to write one yourself!

 

 

#5  The blogosphere: Offer bloggers an interview, and invite them to review your book. Or, volunteer to do a Q&A or write a guest post.

 

 

#4: Fill in the blank: To promote his picture book, “Bats at the Beach”, author Brian Lies transformed his car into a book signing Bat- Mobile. What unique tactics could work for your book?

 

 

 #3 Make it easy: Whenever you contact anyone, attach: 1) A JPEG image of the book cover. 2) Your credit info (like this: Article by Ann D. Koffsky)

 

 

#2 Look at your inbox: What organizations are contacting you? Anyone who is contacting you can be contacted back—tell them you wrote a book!

 

 

#1 Giveaways: Folks like free stuff! Run an online raffle on facebook. Or, if you don’t want to run it yourself, donate a copy of a book to a worthy organization and let them use it as a prize for their own raffle.

 

 

Don’t forget to follow Behrman House on facebook at https://www.facebook.com/behrmanhouse.